CASE STUDY: Cooking for Geeks
Just three weeks before Christmas 2015 and the phone rang – it was my colleague James at Sales Impact 360 - could I help spread the word about a second edition cook-book keen to boost its pre-Christmas sales. The answer was yes (of course)– but with time limited and most of the national media gift’s guides long since put to bed, the focus had to be on the ever-popular community of food and drink bloggers.
In just three weeks more than 50 copies of the book were sent out to bloggers and journalists to review, all with pre-Christmas write-ups and online 'last minute gift guide' inclusions in mind. More than 30 pieces of coverage were achieved in a very tight window – all of which extolled the virtues of the book, made use of its quirky imagery and ideas and included a link to an online retailer.
You can see some of the blogger reviews via the links below:
The Leeds Foodie, Gerry's Kitchen, Cate in the Kitchen, Lemonaste, Average Joes, Edinburgh Foody, The Foodie Couple, Bangers & Mash, Great Drams and Passion For Food.