CASE STUDY: Moneypenny (2023)
Leading outsourced communications provider Moneypenny – well known for its telephone answering and live chat expertise, among others – has been an important and much-loved Plume PR account for the last five years.
With a brief focused on supporting activity in their core professional sectors – it’s been Plume’s task to devise and develop topical content that will appeal to a wide range of media targets and member organisations.
From writing tips and advice pieces to developing news stories based on statistical insights and market trends, securing webinar and podcast opportunities, and creating thought leadership whitepaper and guides – Plume continues to deliver impactful and regular content that puts Moneypenny right where it needs to be, in front of its core market.
Some highlights from our ongoing work include:
Creating and launching Moneypenny’s first empathy in customer care guide
Securing 18 pieces of coverage to showcase the company’s free switchboard offer at the height of the pandemic.
Achieving stand-out by-lined features and news coverage with The Law Society, Care Management Matters, Facilities Management Journal, Private Dentistry Journal, Accountancy Age, Property Industry Eye, Housebuilder, AM Online, BFA Magazine, Health Service Journal and more.
Supporting the launch of Moneypenny’s annual Customer Call Trends reports.
Developing case study content with widespread appeal, such as the rise of the faceless mortgage application process, which was covered in key trade title Mortgage Solutions and Daily Mail’s This is Money.
Generating value-added feature ideas that work across sectors as varied as property, legal, care and finance.